A hand holding a clear bottle of Air Co. vodka against a bright blue sky, with sunlight shining through the bottle.

Air Company

Creative Direction

Details

Led creative brand storytelling and partnerships for Air Co., aligning sustainability with modern lifestyles to boost visibility and impact.


Services

Strategy

Brand Partnerships

Year

2019-2020

A reflective, distorted sphere rotates on a light gray background, with the text "ALMOST IMPOSSIBLE" overlaid in bold and outlined font.
Close-up of a vodka bottle neck with a minimalist design. The label reads, "VODKA MADE FROM AIR, WATER," emphasizing its sustainable origin.
A bottle of Air Co. vodka sits on a metal surface in an industrial setting, surrounded by machinery used in its production.
Two individuals standing side by side, one in a black sweatshirt and hat, the other in a lab coat, both with arms crossed confidently.
Overhead view of a workspace with a keyboard, notebook, pens, infrared thermometer and a hand using a wired mouse.
Close-up of an Air Co. vodka bottle label, detailing its carbon-negative production process using air, water, and solar energy.
Bartender pours Air Co. vodka into jigger beside cocktail glass with cucumber slices
A reflective, distorted sphere rotates on a light gray background, with the text "ALMOST IMPOSSIBLE" overlaid in bold and outlined font.
Close-up of a vodka bottle neck with a minimalist design. The label reads, "VODKA MADE FROM AIR, WATER," emphasizing its sustainable origin.
A bottle of Air Co. vodka sits on a metal surface in an industrial setting, surrounded by machinery used in its production.
Two individuals standing side by side, one in a black sweatshirt and hat, the other in a lab coat, both with arms crossed confidently.
Overhead view of a workspace with a keyboard, notebook, pens, infrared thermometer and a hand using a wired mouse.
Close-up of an Air Co. vodka bottle label, detailing its carbon-negative production process using air, water, and solar energy.
Bartender pours Air Co. vodka into jigger beside cocktail glass with cucumber slices
A reflective, distorted sphere rotates on a light gray background, with the text "ALMOST IMPOSSIBLE" overlaid in bold and outlined font.
A reflective, distorted sphere rotates on a light gray background, with the text "ALMOST IMPOSSIBLE" overlaid in bold and outlined font.
Close-up of a vodka bottle neck with a minimalist design. The label reads, "VODKA MADE FROM AIR, WATER," emphasizing its sustainable origin.
Close-up of a vodka bottle neck with a minimalist design. The label reads, "VODKA MADE FROM AIR, WATER," emphasizing its sustainable origin.

As a Creative Consultant for Air Co., I contributed to brand storytelling and partnership development, positioning the brand at the forefront of carbon-negative innovation.

By aligning Air Company's unique technology—transforming carbon dioxide and water into sustainable lifestyle products—with modern consumer values, I crafted strategies that resonated deeply with eco-conscious audiences.

A bottle of Air Co. vodka sits on a metal surface in an industrial setting, surrounded by machinery used in its production.
A bottle of Air Co. vodka sits on a metal surface in an industrial setting, surrounded by machinery used in its production.
Two individuals standing side by side, one in a black sweatshirt and hat, the other in a lab coat, both with arms crossed confidently.
Two individuals standing side by side, one in a black sweatshirt and hat, the other in a lab coat, both with arms crossed confidently.
Overhead view of a workspace with a keyboard, notebook, pens, infrared thermometer and a hand using a wired mouse.
Overhead view of a workspace with a keyboard, notebook, pens, infrared thermometer and a hand using a wired mouse.
Close-up of an Air Co. vodka bottle label, detailing its carbon-negative production process using air, water, and solar energy.
Close-up of an Air Co. vodka bottle label, detailing its carbon-negative production process using air, water, and solar energy.
Bartender pours Air Co. vodka into jigger beside cocktail glass with cucumber slices
Bartender pours Air Co. vodka into jigger beside cocktail glass with cucumber slices

Credits

© AIR COMPANY