Looping GIF of a stylized trailer teaser for ComplexCon

ComplexCon

Brand Partnerships

Details

Secured brand partnerships for ComplexCon across 4 years, from its launch in Long Beach to Las Vegas.

Services

Strategy

Brand Partnerships

Year

2016-2017; 2024-2025

The Cactus Jack installation at ComplexCon features draped burlap banners, Persian rugs, and a glowing cowboy neon sign, setting a moody, immersive environment reminiscent of a Western bazaar
Billboard promoting ComplexCon 3025 with dates for Hong Kong and Las Vegas above a rugged black Porsche in a desert landscape
A bustling screen-printing setup at ComplexCon with multiple stations, artists, and attendees engaging in hands-on merch creation, surrounded by branded signage including "VETEMENTS"
Kobe Bryant and Kendrick Lamar sit smiling on a black couch during a Complex News interview
Pharrell Williams stands in an immersive exhibit at ComplexCon featuring suspended patterned jeans and a scenic backdrop
New York Times Style section front page with ComplexCon coverage showing attendees in cosplay and art installations
Attendees playing basketball at a Nike installation with bold typography walls and digital scoreboard at ComplexCon
The Cactus Jack installation at ComplexCon features draped burlap banners, Persian rugs, and a glowing cowboy neon sign, setting a moody, immersive environment reminiscent of a Western bazaar
Billboard promoting ComplexCon 3025 with dates for Hong Kong and Las Vegas above a rugged black Porsche in a desert landscape
A bustling screen-printing setup at ComplexCon with multiple stations, artists, and attendees engaging in hands-on merch creation, surrounded by branded signage including "VETEMENTS"
Kobe Bryant and Kendrick Lamar sit smiling on a black couch during a Complex News interview
Pharrell Williams stands in an immersive exhibit at ComplexCon featuring suspended patterned jeans and a scenic backdrop
New York Times Style section front page with ComplexCon coverage showing attendees in cosplay and art installations
Attendees playing basketball at a Nike installation with bold typography walls and digital scoreboard at ComplexCon
The Cactus Jack installation at ComplexCon features draped burlap banners, Persian rugs, and a glowing cowboy neon sign, setting a moody, immersive environment reminiscent of a Western bazaar
The Cactus Jack installation at ComplexCon features draped burlap banners, Persian rugs, and a glowing cowboy neon sign, setting a moody, immersive environment reminiscent of a Western bazaar
Billboard promoting ComplexCon 3025 with dates for Hong Kong and Las Vegas above a rugged black Porsche in a desert landscape
Billboard promoting ComplexCon 3025 with dates for Hong Kong and Las Vegas above a rugged black Porsche in a desert landscape

I supported the first ComplexCon in Long Beach by bringing brands like Smirnoff, Adidas, and Mitchell & Ness. In year two, the event scaled to 150+ partners and set a new standard for brand participation.

In 2024 and 2025, I returned for the Las Vegas launch, locking in Chase, Espolon, Nike and more.

A bustling screen-printing setup at ComplexCon with multiple stations, artists, and attendees engaging in hands-on merch creation, surrounded by branded signage including "VETEMENTS"
A bustling screen-printing setup at ComplexCon with multiple stations, artists, and attendees engaging in hands-on merch creation, surrounded by branded signage including "VETEMENTS"
Kobe Bryant and Kendrick Lamar sit smiling on a black couch during a Complex News interview
Kobe Bryant and Kendrick Lamar sit smiling on a black couch during a Complex News interview
Pharrell Williams stands in an immersive exhibit at ComplexCon featuring suspended patterned jeans and a scenic backdrop
Pharrell Williams stands in an immersive exhibit at ComplexCon featuring suspended patterned jeans and a scenic backdrop

Dubbed “Streetwear Disneyland” by The New York Times, ComplexCon’s Vegas debut solidified its cultural legacy.

New York Times Style section front page with ComplexCon coverage showing attendees in cosplay and art installations
New York Times Style section front page with ComplexCon coverage showing attendees in cosplay and art installations
Attendees playing basketball at a Nike installation with bold typography walls and digital scoreboard at ComplexCon
Attendees playing basketball at a Nike installation with bold typography walls and digital scoreboard at ComplexCon

Credits

© Complex Media

Teyana Taylor

Assistant Director

Teyana Taylor

Assistant Director

Teyana Taylor

Assistant Director