Close-up of Tyra Banks reacting dramatically with wide eyes and mouth open during an intense moment on Hot Ones

Hot Ones

Marketing

Details

Led marketing for Seasons 4-6 of Hot Ones, helping cement its rise as a breakout internet phenomenon.

Services

Strategy

Content Development

Year

2017-2018

Steve-O on Hot Ones, gesturing animatedly while seated at a table lined with various hot sauces and a glass of water
Sean Evans in a gray suit accepts a Webby Award on stage, speaking into a microphone against a colorful, graphic backdrop
Sean Evans takes a fiery bite into a hot wing, promoting Season 4 of Hot Ones by First We Feast, set against a glowing neon logo.
Issa Rae appearing on Hot Ones, with a backdrop of hot sauce bottles, ready to take on the challenge of spicy wings
A lineup of ten hot sauce bottles from Hot Ones, featuring The Last Dab, Da Bomb, Los Calientes, and other fiery selections.
Cara Delevingne on Hot Ones, holding a hot wing mid-conversation, seated at a table with various hot sauces and drinks
Vince Staples on Hot Ones, making an animated expression, with hot sauce bottles blurred in the background and the show’s logo
Steve-O on Hot Ones, gesturing animatedly while seated at a table lined with various hot sauces and a glass of water
Sean Evans in a gray suit accepts a Webby Award on stage, speaking into a microphone against a colorful, graphic backdrop
Sean Evans takes a fiery bite into a hot wing, promoting Season 4 of Hot Ones by First We Feast, set against a glowing neon logo.
Issa Rae appearing on Hot Ones, with a backdrop of hot sauce bottles, ready to take on the challenge of spicy wings
A lineup of ten hot sauce bottles from Hot Ones, featuring The Last Dab, Da Bomb, Los Calientes, and other fiery selections.
Cara Delevingne on Hot Ones, holding a hot wing mid-conversation, seated at a table with various hot sauces and drinks
Vince Staples on Hot Ones, making an animated expression, with hot sauce bottles blurred in the background and the show’s logo
Steve-O on Hot Ones, gesturing animatedly while seated at a table lined with various hot sauces and a glass of water
Steve-O on Hot Ones, gesturing animatedly while seated at a table lined with various hot sauces and a glass of water
Sean Evans in a gray suit accepts a Webby Award on stage, speaking into a microphone against a colorful, graphic backdrop
Sean Evans in a gray suit accepts a Webby Award on stage, speaking into a microphone against a colorful, graphic backdrop
Sean Evans takes a fiery bite into a hot wing, promoting Season 4 of Hot Ones by First We Feast, set against a glowing neon logo.
Sean Evans takes a fiery bite into a hot wing, promoting Season 4 of Hot Ones by First We Feast, set against a glowing neon logo.
Issa Rae appearing on Hot Ones, with a backdrop of hot sauce bottles, ready to take on the challenge of spicy wings
Issa Rae appearing on Hot Ones, with a backdrop of hot sauce bottles, ready to take on the challenge of spicy wings
A lineup of ten hot sauce bottles from Hot Ones, featuring The Last Dab, Da Bomb, Los Calientes, and other fiery selections.
A lineup of ten hot sauce bottles from Hot Ones, featuring The Last Dab, Da Bomb, Los Calientes, and other fiery selections.
Cara Delevingne on Hot Ones, holding a hot wing mid-conversation, seated at a table with various hot sauces and drinks
Cara Delevingne on Hot Ones, holding a hot wing mid-conversation, seated at a table with various hot sauces and drinks
Vince Staples on Hot Ones, making an animated expression, with hot sauce bottles blurred in the background and the show’s logo
Vince Staples on Hot Ones, making an animated expression, with hot sauce bottles blurred in the background and the show’s logo

Credits

© COMPLEX NETWORKS, 2017-2018

The Burger Show

Marketing

The Burger Show

Marketing

The Burger Show

Marketing