Silhouettes of six figures dance and pose together, with one person raising a glowing orb overhead.

OVO Sound

Marketing

Details

Drove digital growth for artists through creative direction and meaningful partnerships.

Services

Strategy

Content Development

Year

2021

A woman with curly black hair lies on a white bed draped in soft sheets, gazing intensely at the camera. The background is minimal and neutral, giving the scene a serene, artistic feel.
A Times Square billboard announces Drake’s album "Certified Lover Boy" as Spotify’s most-streamed album in a single day, featuring a congratulatory message from Spotify.
Majid Jordan performing "Waves of Blue" on The Tonight Show Starring Jimmy Fallon, with one member singing into a microphone and the other playing keys in a minimalist setting.
A man wearing a white cap and black polo shirt covers his face with one hand, showcasing rings and bracelets, while resting his other arm behind his head in a relaxed, candid pose.
A black page with white text from PARTYNEXTDOOR, expressing gratitude for fans’ support. It reflects on the memories captured in the book and acknowledges the songs from "PARTYPACK" as part of the artist's journey, signed with "With Love, PARTYNEXTDOOR."
A smiling man wearing sunglasses and a patterned shirt claps his hands in front of a vibrant graffiti-covered wall.
Two smiling men, one with an arm around the other’s shoulder, stand in a dimly lit, hazy atmosphere.
A woman with curly black hair lies on a white bed draped in soft sheets, gazing intensely at the camera. The background is minimal and neutral, giving the scene a serene, artistic feel.
A Times Square billboard announces Drake’s album "Certified Lover Boy" as Spotify’s most-streamed album in a single day, featuring a congratulatory message from Spotify.
Majid Jordan performing "Waves of Blue" on The Tonight Show Starring Jimmy Fallon, with one member singing into a microphone and the other playing keys in a minimalist setting.
A man wearing a white cap and black polo shirt covers his face with one hand, showcasing rings and bracelets, while resting his other arm behind his head in a relaxed, candid pose.
A black page with white text from PARTYNEXTDOOR, expressing gratitude for fans’ support. It reflects on the memories captured in the book and acknowledges the songs from "PARTYPACK" as part of the artist's journey, signed with "With Love, PARTYNEXTDOOR."
A smiling man wearing sunglasses and a patterned shirt claps his hands in front of a vibrant graffiti-covered wall.
Two smiling men, one with an arm around the other’s shoulder, stand in a dimly lit, hazy atmosphere.
A woman with curly black hair lies on a white bed draped in soft sheets, gazing intensely at the camera. The background is minimal and neutral, giving the scene a serene, artistic feel.
A woman with curly black hair lies on a white bed draped in soft sheets, gazing intensely at the camera. The background is minimal and neutral, giving the scene a serene, artistic feel.
A Times Square billboard announces Drake’s album "Certified Lover Boy" as Spotify’s most-streamed album in a single day, featuring a congratulatory message from Spotify.
A Times Square billboard announces Drake’s album "Certified Lover Boy" as Spotify’s most-streamed album in a single day, featuring a congratulatory message from Spotify.

At OVO Sound, I shaped artist growth through authentic campaigns built around digital, touring, and eCommerce.


Majid Jordan performing "Waves of Blue" on The Tonight Show Starring Jimmy Fallon, with one member singing into a microphone and the other playing keys in a minimalist setting.
Majid Jordan performing "Waves of Blue" on The Tonight Show Starring Jimmy Fallon, with one member singing into a microphone and the other playing keys in a minimalist setting.
A man wearing a white cap and black polo shirt covers his face with one hand, showcasing rings and bracelets, while resting his other arm behind his head in a relaxed, candid pose.
A man wearing a white cap and black polo shirt covers his face with one hand, showcasing rings and bracelets, while resting his other arm behind his head in a relaxed, candid pose.
A black page with white text from PARTYNEXTDOOR, expressing gratitude for fans’ support. It reflects on the memories captured in the book and acknowledges the songs from "PARTYPACK" as part of the artist's journey, signed with "With Love, PARTYNEXTDOOR."
A black page with white text from PARTYNEXTDOOR, expressing gratitude for fans’ support. It reflects on the memories captured in the book and acknowledges the songs from "PARTYPACK" as part of the artist's journey, signed with "With Love, PARTYNEXTDOOR."

Partnering with Warner Music, Apple Music, Spotify and more, the campaigns combined creative strategy and licensing to extend reach.

A smiling man wearing sunglasses and a patterned shirt claps his hands in front of a vibrant graffiti-covered wall.
A smiling man wearing sunglasses and a patterned shirt claps his hands in front of a vibrant graffiti-covered wall.
Two smiling men, one with an arm around the other’s shoulder, stand in a dimly lit, hazy atmosphere.
Two smiling men, one with an arm around the other’s shoulder, stand in a dimly lit, hazy atmosphere.

Credits

Artist Roster

Drake

PARTYNEXTDOOR

Majid Jordan

Roy Woods

DVSN

Popcaan

Naomi Sharon

Smiley

OVO Sound Team

Aubrey 'Drake' Graham, Founder

Noah James '40' Shebib, Founder

Oliver El-Khatib, Founder

Mr. Morgan Lieberthal, President

Lauren 'Shug' Ritzer, Operations

Jess Mendes, Marketing

Jordan Wheeler, Partnerships

Distribution Partners

Warner Music

SiriusXM

© OCTOBER'S VERY OWN

Black and white i-D magazine cover of Tamika Mallory, posing with one hand partially covering her eye

i-D Special Edition UP + RISING Zine

Producer

Black and white i-D magazine cover of Tamika Mallory, posing with one hand partially covering her eye

i-D Special Edition UP + RISING Zine

Producer

Black and white i-D magazine cover of Tamika Mallory, posing with one hand partially covering her eye

i-D Special Edition UP + RISING Zine

Producer