Two people wearing Uniqlo graphic tees and jackets pose casually on a city street

Uniqlo

Creative Direction

Details

Crafted branded content for global clients at Highsnobiety’s in-house agency

Services

Production

Content Development

Year

2018-2020

Model wearing Uniqlo graphic T-shirt and jacket stands in front of modern glass building on cloudy day
Person standing in front of glass building wearing a black Uniqlo Star Wars graphic tee
Person wearing sunglasses, a puffer jacket, and a graphic tee stands on a city street
Close-up of a person wearing a white tee with "Do or do not. There is no try."
Person wearing a white graphic long-sleeve shirt and black skirt, standing near a glass tunnel
Two people in layered outfits share an umbrella on a rainy day, standing against a stone wall
Person in white graphic tee looks over shoulder with city buildings in the background
Model wearing Uniqlo graphic T-shirt and jacket stands in front of modern glass building on cloudy day
Person standing in front of glass building wearing a black Uniqlo Star Wars graphic tee
Person wearing sunglasses, a puffer jacket, and a graphic tee stands on a city street
Close-up of a person wearing a white tee with "Do or do not. There is no try."
Person wearing a white graphic long-sleeve shirt and black skirt, standing near a glass tunnel
Two people in layered outfits share an umbrella on a rainy day, standing against a stone wall
Person in white graphic tee looks over shoulder with city buildings in the background
Model wearing Uniqlo graphic T-shirt and jacket stands in front of modern glass building on cloudy day
Model wearing Uniqlo graphic T-shirt and jacket stands in front of modern glass building on cloudy day
Person standing in front of glass building wearing a black Uniqlo Star Wars graphic tee
Person standing in front of glass building wearing a black Uniqlo Star Wars graphic tee
Person wearing sunglasses, a puffer jacket, and a graphic tee stands on a city street
Person wearing sunglasses, a puffer jacket, and a graphic tee stands on a city street
Close-up of a person wearing a white tee with "Do or do not. There is no try."
Close-up of a person wearing a white tee with "Do or do not. There is no try."
Person wearing a white graphic long-sleeve shirt and black skirt, standing near a glass tunnel
Person wearing a white graphic long-sleeve shirt and black skirt, standing near a glass tunnel
Two people in layered outfits share an umbrella on a rainy day, standing against a stone wall
Two people in layered outfits share an umbrella on a rainy day, standing against a stone wall
Person in white graphic tee looks over shoulder with city buildings in the background
Person in white graphic tee looks over shoulder with city buildings in the background

Credits

© HIGHSNOBIETY

Models: Lisa Washington, Cozy, Inhyuk Yeo

Producer: Jess Mendes

Photographer: Ant Blue

Photo Assistant: Gypsi Aponte

Project Manager: Erica Neizvestny

Stylist: Nikki Jackson

Stylist Assistant: Todd Johnson

Hair & Make-up: Mimi Quiquine

Production Assistants: Derek Mater & Eric Hall

Blood orange cocktail with text: "Makes oranges peel themselves" and Johnnie Walker Black Label bottle

Johnnie Walker

Producer

Blood orange cocktail with text: "Makes oranges peel themselves" and Johnnie Walker Black Label bottle

Johnnie Walker

Producer

Blood orange cocktail with text: "Makes oranges peel themselves" and Johnnie Walker Black Label bottle

Johnnie Walker

Producer