A person wearing a black leather jacket, holding a microphone, drawing or writing on a transparent board with black marker in a creative setting.

1800 Tequila x Shantell Martin

Creative Direction

Details

Crafted branded content for global clients at Highsnobiety’s in-house agency

Services

Startegy

Brand Partnerships

Year

2018

A row of uniquely designed 1800 Tequila bottles displayed on white pedestals, set against a black wall with abstract white line art, creating a sleek and artistic exhibit.
A close-up of a 1800 Tequila bottle designed by artist Shantell Martin, featuring abstract white line art and the words "Be Honest" on a transparent glass bottle with a sleek silver cap.
A top-down view of an art installation featuring black-and-white line art by Shantell Martin. The artwork, placed on a freestanding panel, is surrounded by attendees, reflecting a dynamic event atmosphere.
Artist Shantell Martin, holding a microphone, draws bold black lines on a clear glass panel, creating whimsical faces and abstract shapes as part of a live art installation.
A close-up of a limited-edition 1800 Tequila bottle designed by Shantell Martin, featuring black and white text blocks repeating the phrase “Who are you” in a bold, minimalist style, set against a dark backdrop.
An aerial view of a vibrant art event with attendees socializing inside a gallery space. The venue features large-scale black-and-white mural-style artwork on the walls and a glass art piece displayed on a stand.
Shantell Martin wearing a "ARE YOU YOU" shirt examines her custom 1800 Tequila bottle
A row of uniquely designed 1800 Tequila bottles displayed on white pedestals, set against a black wall with abstract white line art, creating a sleek and artistic exhibit.
A close-up of a 1800 Tequila bottle designed by artist Shantell Martin, featuring abstract white line art and the words "Be Honest" on a transparent glass bottle with a sleek silver cap.
A top-down view of an art installation featuring black-and-white line art by Shantell Martin. The artwork, placed on a freestanding panel, is surrounded by attendees, reflecting a dynamic event atmosphere.
Artist Shantell Martin, holding a microphone, draws bold black lines on a clear glass panel, creating whimsical faces and abstract shapes as part of a live art installation.
A close-up of a limited-edition 1800 Tequila bottle designed by Shantell Martin, featuring black and white text blocks repeating the phrase “Who are you” in a bold, minimalist style, set against a dark backdrop.
An aerial view of a vibrant art event with attendees socializing inside a gallery space. The venue features large-scale black-and-white mural-style artwork on the walls and a glass art piece displayed on a stand.
Shantell Martin wearing a "ARE YOU YOU" shirt examines her custom 1800 Tequila bottle
A row of uniquely designed 1800 Tequila bottles displayed on white pedestals, set against a black wall with abstract white line art, creating a sleek and artistic exhibit.
A row of uniquely designed 1800 Tequila bottles displayed on white pedestals, set against a black wall with abstract white line art, creating a sleek and artistic exhibit.
A close-up of a 1800 Tequila bottle designed by artist Shantell Martin, featuring abstract white line art and the words "Be Honest" on a transparent glass bottle with a sleek silver cap.
A close-up of a 1800 Tequila bottle designed by artist Shantell Martin, featuring abstract white line art and the words "Be Honest" on a transparent glass bottle with a sleek silver cap.

At Highsnobiety, I led creative direction as a strategist and producer for brand partners, blending cultural trends with business goals to craft compelling proposals. I provided mentorship to junior creatives, fostering talent while ensuring high standards across all projects.

I collaborated with editors, directors, photographers and production teams to develop cohesive branded content, delivering impactful storytelling that aligned with each brand's vision. From ideation to post-production, I oversaw photo and video shoots, managed logistics and ensured seamless execution within budget, bringing creative concepts to life while maintaining brand integrity.


A top-down view of an art installation featuring black-and-white line art by Shantell Martin. The artwork, placed on a freestanding panel, is surrounded by attendees, reflecting a dynamic event atmosphere.
A top-down view of an art installation featuring black-and-white line art by Shantell Martin. The artwork, placed on a freestanding panel, is surrounded by attendees, reflecting a dynamic event atmosphere.
Artist Shantell Martin, holding a microphone, draws bold black lines on a clear glass panel, creating whimsical faces and abstract shapes as part of a live art installation.
Artist Shantell Martin, holding a microphone, draws bold black lines on a clear glass panel, creating whimsical faces and abstract shapes as part of a live art installation.
A close-up of a limited-edition 1800 Tequila bottle designed by Shantell Martin, featuring black and white text blocks repeating the phrase “Who are you” in a bold, minimalist style, set against a dark backdrop.
A close-up of a limited-edition 1800 Tequila bottle designed by Shantell Martin, featuring black and white text blocks repeating the phrase “Who are you” in a bold, minimalist style, set against a dark backdrop.
An aerial view of a vibrant art event with attendees socializing inside a gallery space. The venue features large-scale black-and-white mural-style artwork on the walls and a glass art piece displayed on a stand.
An aerial view of a vibrant art event with attendees socializing inside a gallery space. The venue features large-scale black-and-white mural-style artwork on the walls and a glass art piece displayed on a stand.
Shantell Martin wearing a "ARE YOU YOU" shirt examines her custom 1800 Tequila bottle
Shantell Martin wearing a "ARE YOU YOU" shirt examines her custom 1800 Tequila bottle

Credits

© HIGHSNOBIETY

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