Coach Dream It Real Campaign Reel

Coach

Producer

Details

Production manager on Coach's "Dream It Real" campaign

Services

Production

Content Development

Year

2019

Woman in floral dress holding bag as doves fly around her against a clear blue sky
Woman with blonde hair and clips looks up inside a dark cave-like stone setting
Woman lying in tall green grass with a handbag beside her, gazing upward
Yara Shahidi in red plaid coat balancing on rooftop with cityscape in background
Man mid-air, upside down, silhouetted against a bright sky and power lines
Michael B. Jordan in black and white portrait with eyes closed, wearing a hoodie
Woman on a boat deck holding a Coach bag with Brooklyn Bridge and NYC skyline behind her
Woman in floral dress holding bag as doves fly around her against a clear blue sky
Woman with blonde hair and clips looks up inside a dark cave-like stone setting
Woman lying in tall green grass with a handbag beside her, gazing upward
Yara Shahidi in red plaid coat balancing on rooftop with cityscape in background
Man mid-air, upside down, silhouetted against a bright sky and power lines
Michael B. Jordan in black and white portrait with eyes closed, wearing a hoodie
Woman on a boat deck holding a Coach bag with Brooklyn Bridge and NYC skyline behind her
Woman in floral dress holding bag as doves fly around her against a clear blue sky
Woman in floral dress holding bag as doves fly around her against a clear blue sky
Woman with blonde hair and clips looks up inside a dark cave-like stone setting
Woman with blonde hair and clips looks up inside a dark cave-like stone setting

In 2019, I was Agency Producer at General Idea (a full-service creative agency) directing production to align creative with client strategy.

Woman lying in tall green grass with a handbag beside her, gazing upward
Woman lying in tall green grass with a handbag beside her, gazing upward
Yara Shahidi in red plaid coat balancing on rooftop with cityscape in background
Yara Shahidi in red plaid coat balancing on rooftop with cityscape in background
Man mid-air, upside down, silhouetted against a bright sky and power lines
Man mid-air, upside down, silhouetted against a bright sky and power lines
Michael B. Jordan in black and white portrait with eyes closed, wearing a hoodie
Michael B. Jordan in black and white portrait with eyes closed, wearing a hoodie
Woman on a boat deck holding a Coach bag with Brooklyn Bridge and NYC skyline behind her
Woman on a boat deck holding a Coach bag with Brooklyn Bridge and NYC skyline behind her

Credits

Client: Coach

Agency: General Idea

Video Production Agency: Iconoclast

Director: Todd Tourso

OVO Sound

Marketing

OVO Sound

Marketing

OVO Sound

Marketing